How The Shack should've done marketing on TikTok, Instagram & YouTube.
A 7.5-rated film that underperformed its own budget at the box office. The story was fine. The marketing wasn't. Here's the campaign Createable would've run and what it would've done to that opening weekend.

After suffering a family tragedy, Mack Phillips spirals into a deep depression causing him to question his innermost beliefs. Facing a crisis of faith, he receives a mysterious letter urging him to an abandoned shack deep in the Oregon wilderness. Despite his doubts, Mack journeys to the shack and encounters an enigmatic trio of strangers led by a woman named Papa. Through this meeting, Mack finds important truths that will transform his understanding of his tragedy and change his life forever.

Summit Entertainment, Netter Productions
United States of America
Summit Entertainment, Netter Productions catalog includes titles with built-in audiences that are still active on social. Createable builds a short-form marketing engine across the entire library — driving streaming discovery, franchise awareness, and owned audience growth at a CPM paid channels can't touch. This page covers The Shack. Every title in the library gets the same treatment.
Avg. CPM across campaigns
$0.44 – $1.91
Views generated for Angel Studios
300M+ in 17 days
Followers built in 60 days
200K+
Trusted by
Angel, FOX, Lionsgate, Paramount+
Summit Entertainment, Netter Productions has a catalog. We have the engine to work it.
This page covers one film. Every title in your library has a built-in audience that's still out there. We'd build a campaign for all of them.
They spent $20.0M making it. But not enough marketing it.
The Shack grossed $96.9M on a $20.0M budget. A box office miss. Put even 1% of that production budget into Createable and the opening weekend looks completely different.
Production Budget
$20.0M
Budget
Posts
Views
CPM
Box office gross: $96.9M on a $20.0M budget. The film found its audience eventually through word of mouth. Createable would've made that happen before the credits rolled on opening night.
Monologue Moments
Isolated dialogue scenes with emotional weight, the kind that stop the scroll and get saved.
Plot Twist Teasers
Clips that cut right before the reveal. Driving comments, saves, and “I need to watch this again” behavior.
Soundtrack Sync Edits
Cinematic scenes re-cut to trending audio. The most iconic moments from the film, reframed for the algorithm.
Quote Cards + Voiceover
Text-on-screen quotes from the film's most memorable lines, overlaid on B-roll or stills. Tagline-driven content.
Lore & Detail Breakdowns
“Details you missed in {movie title}” a format that rewards rewatches and pulls in new audiences through curiosity.
Legacy Ranking Content
“Why {movie title} is still one of the best” opinion-bait content that drives comments and debate in the replies.
We don't promote films. We turn them into conversations.
Most movie marketing is linear. Trailer, TV spot, forgotten. Createable builds a content engine that puts the film into people's feeds before they've decided to watch it.
One film. Three platforms. Hundreds of millions of impressions.
TikTok, Reels, and Shorts each have their own algorithm, their own audience, and their own content format. We run all three at the same time — natively formatted, never cross-posted.
Tiktok
TikTok rewards emotional hooks in the first 2 seconds. We'd put The Shack scenes in front of film fans before they've even thought about watching it.
Deploy 15–30 second emotional peak clips — the scenes with the most emotional weight.
Target #FilmTok, #CinematicMoments, and #MustWatchMovies communities — combined 8B+ views.
Run 'details you missed' and 'ranking' formats to drive comment engagement and algorithmic reach.
Distribute across 20–50 faceless film account network for maximum FYP reach without brand fatigue.
Instagram Reels
Reels rewards saves. Cinematic films are built for it — quote overlays, colour-graded edits, the kind of content people bookmark and come back to.
Cinematic colour-graded edits with text overlays — quote cards and 'best scene' compilations.
Target film appreciation communities — combined reach of 500M+ on Instagram.
Cross-post top-performing TikTok clips natively — no watermarks, re-edited for Reels aspect ratio.
Build a @The ShackFans derivative account to capture followers and build an owned audience asset.
YouTube Shorts
Shorts is the only platform where a 60-second clip can convert directly to a full-film stream. Every post is a funnel. Curiosity to commitment.
Deploy 'scene breakdowns' and 'why this film is a masterpiece' formats — YouTube's audience skews older and more analytical.
Build a dedicated 'The Shack Clips' YouTube channel — the algorithm rewards consistency and subscriber growth.
End-screen CTAs driving viewers to the full film on streaming, direct conversion path from Short to stream.
Leverage the film's 9.3/10 TMDB rating as a hook — high-rated films are proven click-drivers on Shorts.
The US market is just the start.
Produced in English, but the story travels. TikTok has no borders. We’d run subtitled and clipped formats across the markets where The Shack already has a following.
Primary Markets
English-language TikTok audiences — highest CPM and engagement rates.
Expansion Markets
Subtitled formats targeting high-TikTok-penetration markets with strong film culture.
A film that found its audience without any real marketing.
Word of mouth did the work back then. We'd do it at scale now. This is the 5-phase campaign we'd run to make The Shack feel like it just dropped and get a new generation to stream it.
Month 1
Library Build
Clip the entire film. Identify 80+ high-potential scenes. Sort by format: monologue, emotional peak, plot hook, quotable moment. Build the content library before a single post goes live.
Month 2
Acceleration
Push 1,250+ posts across the network. Test clip formats, caption styles, and audio strategies in parallel. Find out which scenes stop the scroll — then do more of that.
Month 3
Optimisation
Cut what's not working. Scale what is. Add 'legacy ranking' and 'lore breakdown' formats to pull in viewers who want more than just clips.
Month 4
Viral Flood
Maximum volume. Every Drama fan on the internet sees The Shawshank Redemption content within a 2-week window. TikTok, Reels, and Shorts running at full capacity simultaneously.
Month 5
Omnipresence
The film feels like it's everywhere. Organic creators start posting on their own. Streaming searches spike. The studio owns the audience network we built — and it keeps growing after the campaign ends.
1963 people on IMDB already love this film. None of them are in your CRM.
A 7.5 rating means the fandom is real and vocal. We'd build a network of owned accounts to capture that audience so the studio keeps them, not the platform.
TMDB Audience Score
7.5
Films with a score above 8.0 consistently outperform in the "recommendation" and "must-watch" clip formats — the highest-converting content type on TikTok.
Your Owned Audience Network
We build a network of branded fan accounts across platforms. Owned by you, run by us. Each account targets a different niche within the film's audience. When the campaign ends, you keep the accounts, the followers, and everything we created. Angel Studios benchmark: $1/follower.

@The ShackFans
~55K in 60 days

@The ShackOfficial
~55K in 60 days

@The ShackClips
~55K in 60 days

@The ShackFilms
~55K in 60 days
CPM comparison — Createable vs. paid channels
Google Ads
$25 CPM
Meta / Facebook Ads
$18 CPM
Createable Mass Distribution
$1.00 CPM
Projected Views
96.9M
Based on $50K at $0.58 CPM avg.
Posts Deployed
1,963
10–14 day campaign window
Est. Engagement
9M
Based on 10.97% avg. eng. rate
Effective CPM
$1.00
Kev James Hype benchmark
What a $50K The Shack campaign actually looks like.
These are benchmarks from campaigns we've already run, not projections from a pitch deck. A Drama, Fantasy title with a 7.5 rating and 1,963 ratings. Real numbers.
What the pipeline produces.
From film studios to global brands. The same system, the same results.
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Posts
2.9K
Views
300M
CPM
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Posts
2.5K
Views
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CPM
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Posts
3.1K
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Posts
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Views
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CPM
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Posts
200
Views
30M
CPM
$0.31

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The Karate Kid Part II
After discovering that his father is at death's door, Mr. Miyagi sets out to Japan, to see him with Daniel. Upon arriving, Miyagi must confront an old rival. Meanwhile, Daniel encounters a new love, and some new enemies.
Columbia Pictures, Delphi II Productions

Killing Them Softly
Jackie Cogan is an enforcer hired to restore order after three dumb guys rob a Mob protected card game, causing the local criminal economy to collapse.
Plan B Entertainment, Chockstone Pictures, 1984 Private Defense Contractors, Annapurna Pictures, Inferno Entertainment

Inkheart
The adventures of a father and his young daughter, in their search for a long lost book that will help reunite a missing, close relative.
New Line Cinema, Internationale Filmproduktion Blackbird Erste

Sinister 2
A young mother and her twin sons move into a rural house that's marked for death.
Tank Caterpillar, Blumhouse Productions, Alliance Films, Automatik Entertainment, Entertainment One, IM Global, Steady Aim, Gramercy Pictures

Sex and the City
A New York writer on sex and love is finally getting married to her Mr. Big. But her three best girlfriends must console her after one of them inadvertently leads Mr. Big to jilt her.
Darren Star Productions, New Line Cinema, HBO

The Human Centipede (First Sequence)
During a stopover in Germany in the middle of a carefree road trip through Europe, two American girls find themselves alone at night when their car breaks down in the woods. Searching for help at a nearby villa, they are wooed into the clutches of a deranged retired surgeon who explains his mad scientific vision to his captives' utter horror. They are to be the subjects of his sick lifetime fantasy: to be the first to connect people, one to the next, and in doing so bring to life "the human centipede."
Six Entertainment

The Hate U Give
Raised in a poverty-stricken slum, a 16-year-old girl named Starr now attends a suburban prep school. After she witnesses a police officer shoot her unarmed best friend, she's torn between her two very different worlds as she tries to speak her truth.
Temple Hill Entertainment

Garfield: A Tail of Two Kitties
Jon and Garfield visit the United Kingdom, where a case of mistaken cat identity finds Garfield ruling over a castle. His reign is soon jeopardized by the nefarious Lord Dargis, who has designs on the estate.
20th Century Fox, Davis Entertainment, Dune Entertainment, Major Studio Partners, Ingenious Media

The Unholy
Alice is young hearing-impaired girl who, after a supposed visitation from the Virgin Mary, is inexplicably able to hear, speak and heal the sick. As word spreads and people from near and far flock to witness her miracles, a disgraced journalist hoping to revive his career visits the small New England town to investigate. When terrifying events begin to happen all around, he starts to question if these phenomena are the works of the Virgin Mary or something much more sinister.
Ghost House Pictures, Screen Gems

Once Upon a Time in Mexico
A CIA agent hires hitman "El Mariachi" to assassinate a Mexican general hired by a drug kingpin attempting a coup d'état.
Troublemaker Studios, Dimension Films, Columbia Pictures, Sony Pictures

Monte Carlo
Three young women vacationing in Paris find themselves whisked away to Monte Carlo after one of the girls is mistaken for a British heiress.
Blossom Films, Fox 2000 Pictures, Regency Enterprises, Di Novi Pictures, Dune Entertainment, Dune Entertainment III

The Naked Gun 2½: The Smell of Fear
Bumbling lieutenant Frank Drebin is out to foil the big boys in the energy industry, who intend to suppress technology that will put them out of business.
Paramount

Victor Frankenstein
Eccentric scientist Victor Von Frankenstein creates a grotesque creature in an unorthodox scientific experiment.
Davis Entertainment, Moving Picture Company, TSG Entertainment, 20th Century Fox

In the Tall Grass
After hearing a child screaming for help from the green depths of a vast field of tall grass, Becky, a pregnant woman, and Cal, her brother, park their car near a mysterious abandoned church and recklessly enter the field, discovering that they are not alone and because of some reason they are unable of escaping a completely inextricable vegetable labyrinth.
Copperheart Entertainment, Mosaic

The Drop
Bob Saginowski finds himself at the center of a robbery gone awry and entwined in an investigation that digs deep into the neighborhood's past where friends, families, and foes all work together to make a living - no matter the cost.
Fox Searchlight Pictures, Chernin Entertainment, TSG Entertainment, Ingenious Media

Creed III
After dominating the boxing world, Adonis Creed has thrived in his career and family life. When a childhood friend and former boxing prodigy, Damian Anderson, resurfaces after serving a long sentence in prison, he is eager to prove that he deserves his shot in the ring. The face-off between former friends is more than just a fight. To settle the score, Adonis must put his future on the line to battle Damian — a fighter with nothing to lose.
Metro-Goldwyn-Mayer, Proximity Media, Balboa Productions, Outlier Society Productions, Chartoff-Winkler Productions

Cinderella Man
The true story of boxer Jim Braddock who, following his retirement in the 1920s, makes a surprise comeback in order to lift his family out of poverty.
Universal Pictures, Miramax, Imagine Entertainment, Buena Vista International, Touchstone Pictures

Das Boot
A German submarine hunts allied ships during the Second World War, but it soon becomes the hunted. The crew tries to survive below the surface, while stretching both the boat and themselves to their limits.
Radiant Film GmbH, Süddeutscher Rundfunk, Bavaria Film, Twin Bros. Productions, Columbia Pictures, WDR, PSO

Galaxy Quest
For four years, the courageous crew of the NSEA protector - "Commander Peter Quincy Taggart" (Tim Allen), "Lt. Tawny Madison (Sigourney Weaver) and "Dr.Lazarus" (Alan Rickman) - set off on a thrilling and often dangerous mission in space...and then their series was cancelled! Now, twenty years later, aliens under attack have mistaken the Galaxy Quest television transmissions for "historical documents" and beam up the crew of has-been actors to save the universe. With no script, no director and no clue, the actors must turn in the performances of their lives.
Gran Via Productions, DreamWorks Pictures, Mark Johnson Productions

The Nutcracker and the Four Realms
When Clara’s mother leaves her a mysterious gift, she embarks on a journey to four secret realms—where she discovers her greatest strength could change the world.
Walt Disney Pictures, The Mark Gordon Company, Entertainment One

Shaolin Soccer
A young Shaolin follower reunites with his discouraged brothers to form a soccer team using their martial art skills to their advantage.
Star Overseas, Universe Entertainment

Last Vegas
Aging pals Billy, Paddy, Archie, and Sam have been best friends since childhood. When Billy finally proposes to his much-younger girlfriend, all four friends go to Las Vegas to celebrate the end of Billy's longtime bachelorhood and relive their glory days. However, the four quickly realize that the intervening decades have changed Sin City and tested their friendship in ways they had not imagined.
Gidden Media, CBS Films, Good Universe, Laurence Mark Productions, Outlaw Sinema, Mandate International

3 Days to Kill
A dangerous international spy is determined to give up his high stakes life to finally build a closer relationship with his estranged wife and daughter. But first, he must complete one last mission - even if it means juggling the two toughest assignments yet: hunting down the world's most ruthless terrorist and looking after his teenage daughter for the first time in ten years, while his wife is out of town.
Wonderland Sound and Vision, EuropaCorp, Relativity Media, 20th Century Fox

Malignant
Madison is paralyzed by shocking visions of grisly murders, and her torment worsens as she discovers that these waking dreams are in fact terrifying realities with a mysterious tie to her past.
New Line Cinema, Atomic Monster, Starlight Media, My Entertainment

New Year's Eve
The lives of several couples and singles in New York intertwine over the course of New Year's Eve.
New Line Cinema

Camp Rock
When Mitchie gets a chance to attend Camp Rock, her life takes an unpredictable twist, and she learns just how important it is to be true to yourself.
Alan Sacks Productions, Disney Branded Television, Sudden Motion Productions

Piranha 3D
Each year the population of sleepy Lake Victoria, Arizona explodes from 5,000 to 50,000 residents for the annual Spring Break celebration. But then, an earthquake opens an underwater chasm, releasing an enormous swarm of ancient Piranha that have been dormant for thousands of years, now with a taste for human flesh. This year, there's something more to worry about than the usual hangovers and complaints from locals, a new type of terror is about to be cut loose on Lake Victoria.
The Weinstein Company, Atmosphere Entertainment MM, Chako Film Company, Dimension Films, Intellectual Properties Worldwide, Aja / Levasseur Productions

Adventureland
In the summer of 1987, a college graduate takes a 'nowhere' job at his local amusement park, only to find it's the perfect course to get him prepared for the real world.
Miramax, This Is That Productions

Spy Kids 2: The Island of Lost Dreams
Exploring the further adventures of Carmen and Juni Cortez, who have now joined the family spy business as Level 2 OSS agents. Their new mission is to save the world from a mad scientist living on a volcanic island populated by an imaginative menagerie of creatures. On this bizarre island, none of the Cortez's gadgets work and they must rely on their wits--and each other--to survive and save the day.
Dimension Films, Troublemaker Studios

Only Lovers Left Alive
A depressed musician reunites with his lover in the desolate streets of Detroit. Though their romance has endured several centuries, it is tested by the arrival of her capricious and unpredictable younger sister.
Pandora Film, Road Movies, ARD Degeto, Recorded Picture Company, Snow Wolf Produktion, Lago Film, Faliro House Productions, HanWay Films, Le Pacte

Alvin and the Chipmunks: Chipwrecked
Playing around while aboard a cruise ship, the Chipmunks and Chipettes accidentally go overboard and end up marooned in a tropical paradise. They discover their new turf is not as deserted as it seems.
Fox 2000 Pictures, 20th Century Fox, Regency Enterprises, Dune Entertainment, Bagdasarian Productions

Freedom Writers
A young teacher inspires her class of at-risk students to learn tolerance, apply themselves, and pursue education beyond high school.
Double Feature Films, Jersey Films, Kernos Filmproduktionsgesellschaft & Company

The House with a Clock in Its Walls
When ten-year-old Lewis is suddenly orphaned, he is sent to live with his Uncle Jonathan in a creaky (and creepy) old mansion with a mysterious ticking noise that emanates from the walls. Upon discovering that his uncle is a warlock, Lewis begins learning magic, but when he rebelliously resurrects an evil warlock he must find the secret of the house and save the world from destruction.
Amblin Entertainment, Mythology Entertainment, Reliance Entertainment, Universal Pictures, DreamWorks Pictures

Run Lola Run
Lola receives a phone call from her boyfriend Manni. He lost 100,000 DM in a subway train that belongs to a very bad guy. She has 20 minutes to raise this amount and meet Manni. Otherwise, he will rob a store to get the money. Three different alternatives may happen depending on some minor event along Lola's run.
X Filme Creative Pool, WDR

This Is 40
Pete and Debbie are both about to turn 40, their kids hate each other, both of their businesses are failing, they're on the verge of losing their house, and their relationship is threatening to fall apart.
Apatow Productions, Forty Productions
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